Emirati Children's Day
Client
Abu Dhabi Registration Authority
Service
Video Production
Industry
Government & Public Administration
Year
2025
Overview Of The Project
Numu partnered with the Abu Dhabi Registration Authority to develop creative content and media assets that highlighted their role in driving economic growth and supporting business registration services under the Department of Economic Development. The focus was on making regulatory and institutional communication clear, impactful, and engaging.
Snaps From the Project
Main Challenge
The main challenge was translating complex regulatory services into a format that was accessible, visually engaging, and aligned with ADRA’s positioning as a forward-looking government entity. The creative work needed to resonate with both businesses and the wider public, ensuring the authority’s vision was communicated with clarity and trust.
Results Achieved
Numu delivered a streamlined media package that elevated ADRA’s identity and made its services more approachable. Through strong visuals and storytelling, the campaign reinforced ADRA’s credibility, boosted awareness of its role within Abu Dhabi’s economic ecosystem, and enhanced its engagement with stakeholders.
