Driving Impact at Abu Dhabi Business Week
Client
Department of Economic Development – Abu Dhabi
Service
Video Production
Industry
Government & Economic Development
Year
2024
Overview Of The Project
Numu partnered with Abu Dhabi Business Week to craft a multi-layered campaign built around community engagement, business storytelling, and creator-driven awareness. Our team produced hero videos, influencer-led content, and event-focused media assets to highlight ADBW’s mission of empowering entrepreneurship and showcasing Abu Dhabi as a hub for business growth and innovation.
Through strategic planning and diverse creative executions, the campaign connected the program with a wider audience across the UAE.
Snaps From the Project
Main Challenge
The core challenge was communicating the scale and importance of ADBW in a way that felt human, relatable, and culturally relevant. With more than 60 creators involved, the content needed strong narrative alignment and cohesive visual direction.
We also had to balance government messaging with authentic creator voices while ensuring consistency across numerous videos and social media assets.
Results Achieved
Numu delivered a high-impact campaign supported by:
60+ influencer-driven videos that amplified the message across local, regional, and niche audiences.
4 cinematic teaser productions designed to highlight ADBW themes and encourage event participation.
Strong creator engagement with influencers producing organic reposts, boosting reach and credibility.
The campaign successfully increased awareness of ADBW, strengthened its presence across social platforms, and reinforced its position as a national platform supporting entrepreneurship and economic growth in Abu Dhabi.
